About
Rainbow Asia Tour
Our
Story
Get to Know Us
At Rainbow Asia Tour, we believe travel should feel like both an adventure and a homecoming—A space where every traveler feels welcomed, comfortable, and inspired to explore and learn about the rich history and culture of each destination. Our tours foster connection, learning, and discovery, bringing people together to explore and enjoy Asia in meaningful ways.
Founded by a Japanese women passionate about creating thoughtful, authentic journeys, Rainbow Asia Tour was born from a desire to make exploring Asia easier, more welcoming, and truly memorable. After traveling many Asian countries and encountering uncomfortable moments while traveling, our founder asked:
"Why not build something better?"
The result is a boutique travel company offering curated small-group tours designed with care, culture, and community at the heart, while providing a truly high-quality experience. Our tours are not just about visiting places, they are about traveling in comfort, style, and luxury so every moment feels effortless, immersive, and memorable.
Our Commitment to You
Safety & Comfort for All Travelers
Your well-being is our top priority. Every tour is designed to ensure all guests—LGBTQ+ travelers, allies, and those with accessibility needs—feel safe, welcomed, and valued throughout the journey.
Small Group Travel & Deeper Connections
With tours capped at 6–8 guests, you’ll enjoy a close-knit experience that fosters meaningful connections with fellow travelers, guides, and the places you visit.
Luxury &
Effortless Travel
From accommodations to transportation, our tours provide smooth, stress-free experiences with a sense of style and comfort, so you can fully enjoy every moment.
Culturally Immersive Experiences
We go beyond sightseeing. With knowledgeable guides and thoughtfully curated activities, you’ll gain a deep understanding of local culture, creating memories and insights to take home forever.
A Message from the Founder
Elina Tani-Erichson
"Growing up in Japan, living in Singapore, and traveling across Asia brought me immense joy—and also moments of challenge while navigating spaces that weren’t always welcoming. I founded Rainbow Asia Tour because I believe you should never have to choose between comfort and authenticity.
This isn’t just a tour company—it’s my love letter to travelers who want to explore Asia with confidence, curiosity, and a sense of connection. Every journey is carefully designed to ensure you feel supported, valued, and free to fully enjoy every moment. Come travel with us and experience Asia in a way that’s vibrant, comfortable, and unforgettable.”